In the “Net” we trust!

Easy access to Internet has changed our approach to array of information we find online.

Personal recommendations of friends, family members, and consumer opinions posted online work nowadays as mild form of advertising that we tend to believe more then we did before.

Interestingly, the information provided on company's web pages evoke an equally high level of trust, nearly at par with consumer opinions posted on web.

The results of the Nielsen Global Online Consumer Survey, performed on a group of 25 thousand Internet users from 50 countries indicate that 90% of respondents trust recommendations from friends, while seven out of ten respondents (70%) place their trust in consumer opinions posted online.

Certainly, companies will be happy to know that their web pages are considered another source of information that clients have a lot of trust in. 70% of respondents declared that they believe in messages posted there. The same procentage admitted that they equally trust in opinions published online by customers.

Other analysis by Nielsen shows that consumers who want to post online their opinions about a product, services or a brand, usually first consult the corporate web page, sometimes give feedback by e-mailing the company. Thus, they communicate their feelings before posting opinions online.

All above data confirm the enormous potentials, which the "network" is offering as a platform for communication and advertising. Internet users spend more and more time online, and they want to do it everywhere, anywhere, anytime. All owing to fast developing and more powerful mobile devices. But this could be a subject of another publication...

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